TikTok has developed rapidly internationally. Although the US government has set back a little with restrictions imposed, it still has an unimpeded pace of development. Recently TikTok started contacting advertisers, and the notice will add an online shopping function.
According to sources, TikTok intends to add new tools to allow influential users to share product links and receive dividends. This method is similar to traditional online marketing. Users who upload videos do not need to have an in-depth understanding of the product and can simply earn income through links. In addition to ordinary users, corporate accounts can also use the platform to promote products and attract purchases.
In addition to online marketing, the new features also include the popular "live delivery with goods" in China. Users can advertise products during the live broadcast, and viewers can purchase directly through the screen link, and the broadcaster can get a share. Comments pointed out that this feature can be said to directly confront Facebook and enter the online shopping market through the strength of its social platform. Before TikTok has cooperated with Shopify to provide integrated functions, although the Biden government's attitude towards TikTok is still vague, advertisers seem to have begun to study how to use the new platform.
- TikTok takes on Facebook with US e-commerce push
(Source: Byte beat )